Friday, December 10, 2010

Featured Case - Leonard v. Pepsico: Reasonable Interpretation of Offer

In Leonard v.Pepsico (site courtesy of South Texas College of Law) Mr. Leonard attempted to hold Pepsi liable on a purported contract offer made in a TV commercial to provide a Harrier Jet in exchange for pepsi points. My favorite passage from the decision: "Plaintiff's insistence that the commercial appears to be a serious offer requires the Court to explain why the commercial is funny. Explaining why a joke is funny is a daunting task; as the essayist E.B. White has remarked, 'Humor can be dissected, as a frog can, but the thing dies in the process....'"

The 1st "Harriet Jet" Pepsi commercial:

The 2nd "Harriet Jet" Pepsi commercial:

What makes the Harrier Jet unique:

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