Below is an ad for the reality TV show, Celebrity Apprentice. Pardon me for being cynical, but I don't think that the fact that the show will raise money for charity is enough to redeem the cultural damage this show inflicts. How can we teach ethics, when the "cheat to win" culture is so famously celebrated . . . and even justified as "doing good?" Do our student dismiss us as out-of-touch sentimentalists when we promote ethical behavior? What about all the multi-millions of TV viewers who are never even exposed to the suggestion of ethical conduct in business? Are ethics even relevant, anymore?