Back in 2004, KFC got into a jam with the FTC over claims that its chicken meals were healthier than Burger King Whoppers. That factual claim turned out to be a whopper of its own.
Now TMZ is reporting that a woman has sued KFC for $20 M because the $20 "Family Fill Up" bucket of chicken she bought looked nothing like the visual presentation of the product in the advertisements. In the advertisements, some of which are reproduced below, the meal includes an overflowing bucket of large chicken pieces. The unhappy customer quipped of her purchase:
“They say it feeds the whole family … They’re showing a bucket that’s overflowing with chicken.” . . . “You get half a bucket! That’s false advertising, and it doesn’t feed the whole family. They’re small pieces!”
At the time of publication of this post, no details about the form or make-up of the lawsuit were available.