Wednesday, October 30, 2013

Using "God" to Sell Products or Services

The LSCB previously posted commentary about a Sam Adams Beer Ad that quoted the Declaration of Independence but conspicuously deleted references to "Our Creator." Sam Adams's response: The Beer Institute Advertising and Marketing Code (yes, this exists) states:

Beer advertising and marketing materials should not employ religion or religious themes. 

Indeed, ethical standards are important and this one seems to make sense.  Can you image a beer ad that says, "Drink Schlockmeier Beer. It's God's choice for you?" Such advertising would be patently absurd and would unfairly play on the consumer's faith to sell a product for profit. While such a business practice is undoubtedly legal, wouldn't it most certainly be unethical?

Consider the commercial below.  It suggests that by using this dating service, you will find "God's match for you." Is this ethical practice or not?  Discuss.

Another link to see ads is available here.

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